Home/Operations
Operating model

How an order becomes a delivered product.

Our operating chain is deliberately simple: we generate demand for our own products, confirm every order before it ships, and work with contracted partners for delivery and collection in each market.

The chain

Six steps, from product to doorstep.

1

Sourcing & branding

Products manufactured to our specification and packaged under our own brand.

2

Customer acquisition

Paid social advertising drives traffic to our own localised online stores.

3

Order & confirmation

Each order is confirmed with the customer by phone or WhatsApp before dispatch.

4

Last-mile delivery

A contracted courier delivers the parcel and, where applicable, collects payment.

5

Collection & settlement

Funds are remitted by the courier or payment provider on a fixed cycle.

6

Reconciliation

Orders, deliveries and settlements are tracked per market in our own reporting.

Flow of funds

How money actually moves.

Two collection models coexist, depending on local payment habits.

Cash on delivery — Africa

The customer pays the courier at the door, in local currency. The courier then remits the collected amounts to the company on a contractual cycle, net of agreed delivery fees.

Card & mobile money — Europe and selected markets

The customer pays at checkout through a licensed payment provider, which settles to the company on its standard cycle. Refunds are handled under the provider's rules and our published terms of sale.

The company does not hold funds on behalf of third parties, does not operate as a payment intermediary and does not provide any financial service. All amounts collected are the proceeds of the sale of our own products to end consumers.

Operational controls

The checks that keep the chain honest.

Confirm before dispatch

No parcel leaves without a confirmed order. It protects the customer, the courier and our own return rate.

Returns handled properly

Refused and returned parcels are booked back into stock, so our inventory reflects physical reality.

Partners under review

Courier performance is reviewed on delivery quality and reliability, market by market.

Technology

Built in-house, because the detail matters.

Off-the-shelf e-commerce tooling assumes card payment and a single market. Our reality is multi-country, multi-currency and largely cash-collected, so we run our own storefronts and our own reporting layer on top of them.

  • Own storefronts — one per market, in local language and currency, with a checkout adapted to local payment habits.
  • Order management — confirmation status, dispatch, delivery outcome and returns tracked on a single order record.
  • Internal reporting — a dashboard consolidating orders and deliveries per market.
  • Customer messaging — order confirmation and delivery updates sent through official business messaging channels.
Due diligence

Want to discuss working together?

We are happy to walk banks, payment providers and prospective partners through our operating model directly.