LEONE·LIMITED
We operate where two conditions are met: consumers buy online, and a reliable partner can deliver the parcel and collect the payment. The countries below are either live today or part of our current rollout.
Reading the statuses. Live means we are selling and delivering there today. Expansion means the market is being prepared and is not yet selling at scale.
The product may travel, but the operating model does not. Each region has its own payment habits, delivery constraints and regulatory environment, and we adapt to each rather than forcing one template everywhere.
Our core operating base. Purchases are overwhelmingly settled in cash at the door or by mobile money, so delivery and payment collection are the same operation. Success depends on courier quality and on confirming each order before dispatch.
A mature market where payment is taken by card at checkout and delivery runs on established parcel networks. It gives the company a regulated, card-based revenue stream alongside its emerging-market operations.
The region we are preparing to enter. It is a natural fit: a strong cash-on-delivery culture, mature parcel networks and EU consumer protection let us reuse the operating know-how we built in Africa, in a higher-value environment.
We do not launch on optimism. A market has to clear five conditions before a single advertisement is published there.
| Condition | What we verify |
|---|---|
| Delivery partner | A licensed courier with national coverage, a written contract, tracked parcels and a documented settlement cycle. |
| Payment collection | A legal, traceable way to collect and repatriate funds — cash on delivery via the courier, mobile money, or a licensed payment provider. |
| Customer contact | The ability to reach every customer in their own language before dispatch, by phone or messaging. |
| Regulatory clearance | Confirmation that our product categories may be imported and sold, and that any local registration requirement is identified. |
| A tested pilot | A limited launch confirming that delivery, collection and returns behave as expected before we scale. |
We contract specialist local couriers rather than running our own fleet — but we manage them actively. Dispatch, tracking and delivery outcomes are monitored on our side, not simply taken from the partner's statement.
We are actively looking for courier networks, fulfilment operators and licensed payment providers in West Africa and Eastern Europe.